Amigo leitor, deixa eu te perguntar.
Você sabe o que é uma página otimizada para conversão?
Conhece a diferença crucial entre uma página inicial comum e uma página de aterrissagem?
Direto ao ponto.
A aterrissagem acontece no destino.
(Pelo menos sempre deveria ser assim, certo?)
Página de pouso, página de aterrissagem ou página de destino são diferentes traduções livres da metáfora do que significa uma landing page.
O objetivo da landing page é gerar uma conversão com uma ação específica de resposta direta. Você entrega exatamente aquilo que a pessoa estava procurando ou precisando.
Já a home page é apenas a página inicial.
Vou desenvolver esse assunto em posts relacionados.
24 respostas
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